The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Websites & Microsites / Social Networks/ Community
Jay-Z Hits Collection Volume One
Agency: AgencyNet / Fort Lauderdale
Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Prigat Category: Websites & Microsites / Social Networks/ Community
Mob the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Websites & Microsites / Social Networks/ Community
Pepsi Refresh Project: Do Good for the Gulf
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Websites & Microsites / Social Networks/ Community
The Chip
Agency: Kolle Rebbe / Hamburg
Client: Nike Deutschland Category: Websites & Microsites / Social Networks/ Community
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11030N
Award:
2011 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11031N
Award:
2011 Interactive Silver Pencil
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11032N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11033N
Award:
2011 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Def Jam
Title:
Jay-Z Hits Collection Volume One
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11144N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Twitter Zoom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11145N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11146N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11147N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11148N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Prigat
Title:
Prigat's smiles juicer
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11149N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Mob the Rainbow
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11150N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project: Do Good for the Gulf
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11151N
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Nike Deutschland
Title:
The Chip
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11152N